Nenad Romić (aka Marcell Mars). Advanced internet user. Marcell is one of the founders of Multimedia Institute – mi2 (1999) and club mama in Zagreb (2000). He initiated GNU GPL publishing label EGOBOO.bits (2000); started Skill sharing (2004) informal meetings of technical enthusiasts in mama + regional hacker gatherings ›Nothing will happen‹ (2007). Mars started his research »Ruling Class Studies« at Jan van Eyck (2011–12), continued at Akademie Schloss Solitude (2013) and since spring 2015, he is a PhD student at Leuphana University in DCRL (Digital Cultures Research Lab). »Ruling Class Studies« is a research of corporate state-of-the-art digital innovation, adaptation, and intelligence. It looks closely at the Google, Amazon, Facebook and eBay. Since 2018 he joined Centre for Postdigital Cultures at Coventry University as Research Accociate.